We organize events
around the world
to transmit emotions & passion
for cycling
DUBAÏ • UAE
December 2019
PARIS TROCADERO • FRANCE
September 2022
PARIS MONTMARTRE • FRANCE
April 2024
AALEN • GERMANY
July 2024 • World Championship
What we do * what we do * what we do * what we do
We are
LTE Sports Events
Born in 2019, we organize UCI MTB ELIMINATOR World Cups and love to push new chapters as pioneers.
Former professional riders, we grew up on the circuits, traveled all over the world and now, we are committed to develop Cycling through new concepts.
As contextualists, we adapt to the terrain, to the target site to elevate cycling by pushing its limits, growing around tourist interests and the growth of sustainable mobility in city centers.
Carrying a large fleet of professional riders as ambassadors of our events, we speak to the world and love to build cultural bridges through young international athletes.
Social & Day
Activation
→
• Presence of international cycling star and World Cup winners
• Activation via a cycling show
• Longterm value via the show content
• Social media activation and reach
• Kids ride and health incentives
• Direct return of invest through sales, food & beverage
Show
events
→
• Official Show event with international UCI World Cup winners
• Interaction with multiple nationalities and a global audience
• Longterm use of the video content
• 100% branding opportunity
• Sustainable use of the race track and event obstacles
• Activation via the event / after party
Pre world cup
Events
→
• Top international cyclists from +20 countries/federations
• Social media ambassadors
#nationalchampions
#Worldchampions
• Targeting a high social media reach & value
• TV production & local TV rights inclusive
UCI
World cups
→
• National federations and network to national sports delegations from +35 countries
• TV production & local TV rights inclusive
• 83 global television broadcasters guaranteed
• Sustainable value as longterm knowing UCI World Cup destination
• Govern value and funding possible
2019
The first international mountain bike race in downtown Dubai: a realization of our desire to import the discipline to the Middle East.
2022
Following the success of Dubai, we came back strong post-COVID to deliver 4 major events, including the first World Cup round in Abu Dhabi at Wolfi’s.
2022
The Trocadero, at the foot of the Eiffel Tower, in France, our country, what better place to hold a Mountain Bike World Cup?
2024
We organized the World Championships of the discipline in Aalen. An honor and a culmination of our work.
2025
The coming years herald the continuation of our past events but also the conquest of new territories: Singapore, Riyadh & Medellin.
Who we are * Who we are * Who we are * Who we are
We are the leading provider of Mountainbike racing worldwide.
Based in Paris, France, we are an experienced UCI World Cup operator globally in France, Germany, UAE and Middle East.
We are fueled by a sustainable vision to engage with multiple media to build a community through our World Cup experience.
We also have a strong Network and developing structures through our Cycling Houses, Academy and UCI World Cup Professional Team to elevate values and reach.
Rémi
Laffont
President & co-founder
Steffen
Thum
CEO & co-founder
They support us
Our partners
